That's Mariya Nurislamova
That's Mariya Nurislamova
Blog Article
Mariya Nurislamova is finest often known as the co-founder and CEO of Scentbird, the popular membership assistance billed as being the “Netflix of perfume.” Over time she has also introduced Deck of Scarlet, a immediate-to-client elegance manufacturer, and Drift, a scent-centered vehicle accessory line.
Even so, by evening she transforms into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is often Mariya,” that has amassed in excess of 102,000 subscribers and attributes much more than 1,200 movies. Her spiritual messages blend guided meditations, Power channeling, and cosmic philosophy, attracting an important and engaged audience.
Electronic Existence & Material
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Centered on chakras, Power portals, healing, and quantum manifestation.
Intuitive Q&A videos: Open, personalized interactions where by she addresses viewers’ deepest inquiries.
Limited-form clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her believed ~three hundred,000 followers across platforms.
Her cross-platform reach helps make her a noteworthy voice in the fashionable spirituality arena.
Entrepreneurial Journey
Even though her spiritual identity thrives on-line, her founder persona is rooted in tangible company achievements:
Scentbird (2014–existing): A membership product presenting in excess of 800 fragrance possibilities to ~seven hundred,000 subscribers in the U.S. and Canada, backed by YC and increasing in excess of $25 million in enterprise funding.
Deck of Scarlet: A beauty membership palette launched in 2018–19, collaborating with prime influencers to provide curated makeup kits less than $30 every single two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance remedies to autos.
Her entrepreneurial rise is greatly covered by organization stores like Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Convert in 2018
In 2018, Mariya skilled what she describes to be a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Shortly immediately after, she released her spirituality-centered content material across YouTube, Instagram, and TikTok.
Given that then, her articles has delved into:
Residing in “the Matrix”, a simulated reality framework.
Healing by way of Electricity, together with statements like self-therapeutic most cancers or AIDS and processing miscarriage being a karmic preference.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked enamel with further spiritual that means.
These significant-assertion beliefs at some point collided along with her general public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual content material began to conflict with her corporate impression. The Enterprise of Fashion documented on subscribers, influencers, as well as inside mirrored brand names increasing alarms following discovering statements about Hitler for a teacher of “3D planet warfare,” denials of condition, and crystal divination—all under Mariya’s serious name.
Notable critics:
YouTuber Keya’s Globe and Zachary Michael mentioned they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly known as out her pseudoscientific promises and questioned the standard of Scentbird’s services.
Despite the backlash, Mariya insists she retains her identities unique and stands by her spiritual mission, unbowed by force to eliminate written content .
Strengths & Strategic Deserves
1. Reliable Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual training is unusual among her peers. It offers:
An mariya nurislamova scentbird genuine individual brand that resonates with consumers in search of further connections.
Diversified earnings streams across retreat activities ($1,111 to $one hundred twenty five,000) and private channeling sessions.
two. Scale & Impact
Business enterprise advancement: Scentbird stories 45–50% YoY growth because 2022, profitability considering the fact that 2019, with annual revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners hundreds of Many sights for each video clip, creating viral cultural existence.
3. Loyal Group
Around 1,200 video clips and steady uploads have constructed a cult-like next of seekers open to her energy-dependent and mystical offerings.
Rising Hazards & Id Troubles
Brand name Standing Chance
Investors, personnel, and consumers may perhaps look at Mariya’s metaphysical promises as off-putting, likely eroding brand name rely on.
Material Moderation & Legal responsibility
Bold statements in health and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates more than moral obligation in influence.
Stakeholder Confusion
Irrespective of her assurances, investors continue to be mostly unaware of her spiritual id. Any perceived misalignment could pressure stakeholder self-assurance.
Route In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and organization worlds additional effectively—keeping spiritual written content on separate platforms or below a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness aspects into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal content with evidenced-primarily based assistance, she could grow her base although reducing alienation.
Remaining Thoughts
Mariya Nurislamova stands in a scarce intersection—where by undertaking‑quality entrepreneurship meets spiritual authority. She has constructed a scalable, worthwhile enterprise empire, although capturing the imaginations of digital-age spiritual seekers.
Nonetheless this pretty duality is her biggest asset and biggest challenge. The mystic as well as CEO co-exist in a single particular person, producing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness motion?
Can these paths co-exist, or will a single eclipse the other?
This resonates for a cautionary tale in our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a good line.
To put it briefly, Mariya Nurislamova isn't any normal CEO. She's a visionary entrepreneur, a channel for spiritual messages, as well as a cultural determine navigating the messy overlap of organization and belief. Her upcoming moves could chart new territory—not merely in fragrance, but in how organization leaders shape their identities while in the electronic spiritual age.